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This module aims to provide students with an understanding of the theoretical and practical issues of journalism and communication, the basic concepts of journalism and the professional duties of a journalist. This module will also help students to build a substantial foundation for further study in these fields through developing knowledge, understanding and practical capacity.
Upon completion of this module, students should be able to:
a. distinguish the elements of journalism in media industry and identify the key of the communication process shared by all branches of communication study;
b. illustrate the criteria for selecting and making judgment in news production and information exchange, identify what makes news from a journalist’s point of view;
c. identify and critically analyze the ethical issues for the journalists and communicators, seek other guidance of ethical consideration which is appropriate for the journalists and communicators from a professional point of view;
d. identify the main dimensions of verbal and nonverbal communication and to communication process relevant to their specialty or option; and
e. evaluate the impact of informative technology on journalism, maintain the professional standard of journalists, identify a communication model that is relevant to their specialty or option
1. The Definition of Journalism and Communication
1.1 Definitions of News
1.2 Journalism of Verification
1.3 News Values: Concept, Reality and Hong Kong Practice
1.4 Public Participation in Journalism
1.5 Elements of Communication Process
• Communication: Alternative Models
• Media: Types and Levels
• Information: Production and Exchange
2. The Role of Journalists and Communicator
2.1 Journalists as the Gatekeeper
2.2 Professional Norms and Values
2.3 Press Freedom and the Fourth Estate
2.4 Making the News Comprehensive and Proportion
2.5 Different Characteristics of Reporting and Writing Skill in News
2.6 The Impact and Influence of News: News Bias
2.7 Communication at Various Levels
• Interpersonal
Communication
• Group Communication
• Public Communication
• Organizational Communication
• Mass Communication
3. Ethics and Interdisciplinary Contributions to the Development of Journalism and Communication
3.1 Journalists’ Responsibility to Conscience
3.2 Public Relations and Advertising as Areas of Communication Study
4. The Computer as a Source and the Development of New Communication Technologies
4.1 History of Computer-mediated Communication
4.2 Online Database Search and Verification (Hong Kong Commercial Sources and Government Sources)
4.3 Online Journalism
4.4 Citizen Journalism
4.5 Mobile Journalism
1. Assignment(s) (20%)
2. Presentation and Project (30%)
3. Examination (50%)
