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The module aims to examine the relationship between the mass media and political processes. It examines a range of interconnected issues concerning the politics/mass media relationship: media and political influence, political marketing, news management and political advertising, political reporting, the ‘crisis’ of current civic communications and media and war.
Upon completion of this module, students should be able to:
a. Articulate the concepts, theories and challenges of political communication;
b. Evaluate the vital roles of the political actors and the media in the development of political events with social impact;
c. Apply the strategies of political advertising and political public relations; and
d. Analyze both domestic and international political campaign strategies and its social impact.
1. Introduction to the Basic Concepts and theories of Political Communication
1.1 Development of Political Communication
1.2 Concepts and Theoretical Approach in the Discipline
2. The Challenges of Political Communication in our Mediated Age
2.1 Characteristics of a Democratic Regime
2.2 Mediated Political Communications in the Past and Present.
2.3 Challenges Today and in the Future
3. Political actors in a mediated political era
3.1 Types of Political Actors
3.2 Roles of Political Actors in Democratic Process
3.3 The Interaction among Political Actors, the Media and the Audience
4. The Role of Media in political sphere
4.1 Characteristics of a Democratic Regime
4.2 Public Opinion and Public Sphere
4.3 The Manufacture of Political Consent
4.4 Media’s political Role in Democracies
5. Political Advertising and Political Public Relations in shaping political phenomena
5.1 Role and Functions of Political Advertising and Political Public Relations
5.2 Effect of Political Advertising and Political Public Relations
5.3 Application of Political Advertising and Political Public Relations in New Media
6. Political Campaigns and Its Social Impact
6.1 Characteristics of Political Campaigns
6.2 Communicative Functions of Political Campaigns
6.3 Communicative Styles and Strategies of Political Campaigns
6.4 The Social Impact of Political Campaigns
7. Political Communication in a Globalised World
7.1 International Dimension of Political Communication
7.2 Political Communication and International Conflict
7.3 Managing International Public Opinion and the Media
1. Class Participation and Discussion (10%)
2. Individual Assignment (10%)
3. Presentation / Project (30%)
4. Examination (50%)
Textbooks:
1. McNair, B. (2011). An Introduction to Political Communication (5th ed.). New York: Routledge.
2. Perloff, R. M. (2014). The Dynamics of Political Communication: Media and Politics in a Digital Age. New York: Routledge.
Reference materials:
1. Seizov, O. (2014). Political Communication Online. Routledge.
2. Price, S. (2011). Discourse Power Address: The Politics of Public Communication. Burlington, Vt.: Ashgate.
3. Brants, K. & Voltmer, K. (2011). Political Communication in Postmodern Democracy: Challenging the Primacy of Politics. Basingstoke: Palgrave Macmillan.
4. Trent, J. S., Denton, R. E. & Friedenberg, J.R. (2011). Political campaign communication: principles and practices. Lanham, Md.: Rowman & Littlefield Publishers.
5. Davis, A. (2010). Political Communication and Social Theory. Abingdon, Oxon: Routledge.
6. Louw, E. (2010). The Media and Political Process. London: Sage.
7. Pratkanis, A. R. (Ed.) (2007). The Science of Social Influence: Advances and Future Progress. New York: Psychology Press.
8. Johnson-Cartee, K. S., & Copeland, G. A. (2003). Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda. Lanham, Md.: Rowman & Littlefield.
9. 彭懷恩(2002). 政治傳播與溝通。台北: 風雲論壇。
