HSUHK | CCCO

ENG3040 English for Art and Design

Prerequisite

Nil

Exclusion

Nil

Module Description

This module is designed to equip students with communicative competence in English needed to acquire knowledge and develop understanding and appreciation of art and design in historical and contemporary cultures. Complemented by visits to local art and design museums, galleries and exhibitions, and corresponding supervised practical tasks, this module will help students to learn the vocabulary and structures needed to discuss various forms of art and design, and to practise this language in context. Through this module, students can enhance their English- language proficiency for academic and professional purposes and improve their independent study and research skills.

Module Intended Learning Outcomes (MILO)

Upon completion of this module, students should be able to:
a. demonstrate an awareness of audiences, purposes, schematic structures, tones, and lexical and grammatical features of English used in the context of art and design;
b. produce a variety of academic and industry-related texts required in the study of art and design;
c. deliver speeches and presentations for specific purposes and occasions;
d. evaluate, appreciate and critique texts commonly found in art and design;
e. express ideas logically and coherently and respond to views and criticisms appropriately in a given context.

Module Content

1. Research, Analytical and Descriptive skills

– Describe works of art and design in terms of shapes, light, lines, colours, sizes, textures, placement, its definition in the foreground or background, and perspectives adopted by the creator
– Acquire specialist vocabulary for illustration, photography, drawing, painting, sculpture, pottery, graphic art, fibre art (textiles, fashion, printmaking), design for theatre, screen, performance, 3D, product and spatial designs
– Create vocabulary lists to document words for lines, shapes, colours, textures, motions, depth, principles, perspectives and other domains
– Apply specialist vocabulary in writing about individual parts of the artwork, or an entire piece of work by using appropriate vocabulary
– Conduct primary and secondary research into the creative process and characteristics of an artist, a designer, or a significant era/ time in the art and design history

2. Critique Reading, Writing and Thinking Skills

– Read authentic materials on the history and development of art and design
– Using specialist vocabulary in different genres
– Compare and contrast works of art and design from different periods of time
– Create an artist’s portfolio or an annotated bibliography by gathering information from multiple sources, practising citation skills, summarising key features of the sources, and evaluating the credibility of information from different sources.

3. Active Listening and Public Speaking skills

– Conduct interviews with artists, art dealers, experts, patrons and art lovers
– Recognise different tones, attitudes and opinions in speeches
– Express ideas and views with appropriate tone in interviews
– Prepare for career-based interviews
– Paraphrase, synthesise and summarise others’ and own ideas
– Create, organise and express ideas in speech-friendly language
– Present in an organised and captivating way, with a strong introduction and conclusion, supported assertions, clear examples, and using visual aids effectively.
– Participate in professional discussion

4. Project Proposal

– Write a project proposal for a grant a fundraising opportunity, or an installation in relation to art and design
– Apply students’ artistic vision to new work, or use their artistic vision to reinterpret existing work
– Understand and apply the fundamental elements of a proposal, such as background and justification, objectives, problems addressed, methodology, project implementation and management, evaluation and assessments, and budget.
– Develop and apply the linguistic skills (language, style, and tone) needed to prepare professional, competitive and compelling proposals
– Customise a proposal to match the readers’ needs and interest

Assessment Methods

1. Vocabulary list (10%)
2. Portfolio/ Annotated bibliography (15%)
3. Oral presentation (25%)
4. Project proposal (40%)
5. Participation (10%)

Texts & References

  1. Atkinson, M. (2011). Speech-making and presentation made easy: Seven essential steps to success. London, England: Vermilion.
  2. BBC Learning. (2014, September 22). our guide to art and design learning resources and online courses. Retrieved from http://www.bbc.co.uk/learning/subjects/art_and_design.shtml
  3. Berkun, S. (2011). Confessions of a public speaker. Sebastopol, CA: O'Reilly.
  4. Campbell, K. K., & Huxman S. S. (2014). The rhetorical act: Thinking, speaking, and writing critically (5th ed.). Belmont, CA: Wadsworth Thomson Learning.
  5. Ceramella, N., & Lee, E. (2008). Cambridge English for the media. Cambridge, England: Cambridge University Press.
  6. Day, J. (2013). Line Color Form: The Language of Art and Design. New York, NY: Allworth Press.
  7. Jervis, S. (2002). The Penguin Dictionary of Design and Designers. London, England: Penguin Books.
  8. Jones, C., Lorenzen, M., & Sapsed, J. (Eds.). (2015). The Oxford Handbook of Creative Industries. London, England: Oxford University Press.
  9. Kaplan International English Blog. (2016, March 29). Business English Vocabulary: Art and Design. Retrieved from https://www.kaplaninternational.com/blog/basic-business- english-part-7-english-art-and-design-vocabulary
  10. Lucas, S. E. (2011). The art of public speaking (11th ed.). Boston, MA: McGraw-Hill.
  11. Monarth, H., & Kase, L. (2007). The confident speaker: Beat your nerves and communicate at your best in any situation. New York, NY: McGraw-Hill.
  12. Stovall, J. G. (2011). Writing for the mass media. Boston, MA: Pearson Education.
  13. Weissman, J. (2013). In the line of fire: How to handle tough questions when it counts. Upper Saddle River, NJ: Pearson Prentice Hall.
  14. Whitaker, W. R., Ramsey, J. E., & Smith, R. D. (2012). Media writing – Print, broadcast, and public relations. New York, NY: Routledge.

*Other teaching and learning materials will be tailor-made in-house, based on authentic,
real-life issues, cases or news regarding art and design, locally and internally.