GEN1000 Perspectives on General Education
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This module aims to foster students’ a sense of responsible global citizenship by apprehending the concepts of globalization and citizenship from the perspectives of communication studies. It discusses media system and communication practices under globalization, and how such globalization forces affect people’s media literacy when they perceive global issues via media information. The module also examines the impact of communication technologies on the formation of global citizenship and evaluate the role of corporate communication in sustainable development and relating contemporary global issues.
Upon completion of this module, students should be able to:
a. To understand the concepts of globalization and citizenship
b. To apprehend media system and communication practices under globalization
c. To evaluate the significance of media literacy in the formation of global citizenship
d. To examine the impact of communication technologies on the formation of global citizenship
e. To evaluate the role of corporate communication in sustainable development
1. Globalization and citizenship
1.1 Key theories of globalization
1.2 Concepts of citizenship
1.3 Global citizenship: a conceptual challenge
2. Global communication and critiques
2.1 Global flow of media and information
2.2 Global public sphere
2.3 Global cultures and media
3. Media and digital literacy
3.1 Media literacy
3.2 Digitalization and social media
3.3 The quest for media morality
4. Communication technologies and society
4.1 Techno-determinism
4.2 Culture and technology
4.3 Artificial Intelligence and its impact
5. Global Communication and Corporate Citizenship
5.1 Corporate sustainability
5.2 Corporate citizenship
5.3 Effective communication of corporate vision and shared values
1. Class participation (10%)
2. Assignment(s) (40%)
3. Presentation / Project (50%)
Globalization and citizenship
Marshall T. H. (1950) Citizenship and Social Class. Cambridge: Cambridge University Press.
Oxley, L. & Morris P. (2013). Global citizenship: a typology for distinguishing its multiple conceptions. British Journal of Educational Studies, 61(3): 301-325.
Ritzer, G. and Dean, P. (eds) (2015). Globalization: A Basic Text (2nd Edition). West Sussex, Wiley-Blackwell.
Global Communication and critiques
DeBeer, A. S. & Merrill, J. C. (eds) (2009). Global Journalism: Topical Issues and Media Systems (5th edition). London: Pearson.
Deibert, R., & Rohozinski, R. (2010). Liberation vs. Control: The Future of Cyberspace. Journal of Democracy 21(4), 43-57.
Thussu, D. K. (eds) (2010). International Communication: A Reader. London: Routledge.
Media and digital literacy
Potter, W. (2016). Introduction to media literacy. Los Angeles: SAGE.
Trültzsch-Wijnen, Christine W. (2020). Media Literacy and the Effect of Socialization. Cham: Springer International Publishing AG.
Communication technologies and society
Slack, J. D., & Wise, J. M. (2014). Culture and technology: A primer (2nd ed.). New York, NY: Peter Lang.
Servaes, J. (eds.) (2014). Technological Determinism and Social Change: Communication in a Tech-Mad World. Lexington Books.
Global Communication and Corporate Citizenship
Camilleri M. A. (2017). Corporate sustainability, social responsibility and environmental management. Cham: Springer International Publishing AG.
Pies I. & Koslowski P. (2011). Corporate citizenship and new governance: the political role of corporations. Amsterdam: Springer.
